whatROI vs WhatCopilot
Both read the Weekly Orders Report. WhatCopilot adds an AI copilot, market trends and a delivery queue from $31.52 a month. whatROI adds lot cost, a fee audit and your tier.
Updated · WhatCopilot's prices and features read from their own site on September 23, 2026
The two products
WhatCopilot
“An analytics cockpit for Whatnot sellers”: KPIs, inventory, a delivery queue, buyer tracking, livestream comparison and an AI copilot, from the Weekly Orders Report.
- Price
- Pro $31.52, Business $58.70, Enterprise $96.74 a month on a 12-month commitment; month to month costs 20% more
- Free
- No free plan. A free demo.
whatROI
A profit and inventory tracker for whatnot live sellers, built around the show.
- Price
- $39 a month, or $390 a year
- Free
- Free plan: 4 shows a month with full detail and 2 lots. 14-day Pro trial, no card.
Where WhatCopilot is better
We make the other product, so their case comes first.
What WhatCopilot does better
Reasons to buy WhatCopilot instead, from their own page.
- Orion, an AI copilot you ask questions of in plain language. whatROI has no chat.
- WhatTrack market analysis: category heat, rising niches and peak hours across whatnot, on the Business plan and up.
- A delivery queue: pack list, tracking and buyer status. whatROI has a pull sheet and stops there.
- Several shops and seats on one account, for a team.
What whatROI does that their page doesn't claim
Things we couldn't find on their site. If they've added one, tell us and we'll update this page.
- A case or pallet cost split across what came out, by rule. WhatCopilot tracks COGS per SKU.
- Every order's fee rechecked against whatnot's published schedule, with overcharges flagged.
- Your commission tier, read from the commission on your own orders. It matters from September 21, 2026.
- Profit per streamed hour, and a tax pack with Schedule C lines.
- Cheaper on a year, and a free plan. WhatCopilot's lowest tier is a 12-month commitment.
Which one to buy
- Buy WhatCopilot if
- You run a team or several shops, you want to ask your data questions in plain language, and market trends across whatnot matter to what you buy next.
- Buy whatROI if
- You buy in lots and need the cost spread across what came out, you want every fee checked, or you'd rather not commit to a year to get the lower price.
Capability by capability
“Not stated” means WhatCopilot's own page doesn't mention it. The tool may still do it.
| Capability | WhatCopilot | whatROI |
|---|---|---|
| Profit per showA show is the unit of work. Monthly totals can't tell you which night paid. | Yes. “Livestream comparison (revenue, margin, sell-through pace)”. | Yes. Each show gets its own profit and loss, with its orders, refunds and giveaways. |
| Profit per streamed hourTwo shows can net the same over very different hours. This number decides next week. | Not stated | Yes. Net profit divided by hours streamed, per show or across any range. |
| Cost of a case or lot, split across what came out of itThe half of profit whatnot's reports leave out. | Partly. “Inventory tracking (stock levels, COGS, shortage alerts)”. The page doesn't describe splitting one lot cost across many items. | Yes. Enter a case, pallet or collection cost once. It's split evenly, by sale price, or as named hits with the rest pooled. |
| Fees rechecked against the published scheduleWorks out what each fee should have been, and flags the difference. | Not stated | Yes. Every order rechecked against whatnot's published schedule. Any charge above it is flagged. |
| Your commission tier, read from your own reportFrom September 21, 2026, commission depends on your four-week sales. whatnot doesn't print your tier. | Not stated | Yes. Read from the commission charged on your orders, per show. |
| Tax-ready exportSchedule C lines, or the VAT equivalent, ready to export. | Not stated | Yes. Schedule C lines and a 1099-K bridge in the tax pack, plus CSV exports. |
| Works without linking your whatnot accountSome tools link your account through a browser extension. Others read the files whatnot gives you. | Yes. Imports “the official Seller Weekly Orders Report CSV”, not an account link. | Yes. Reads the Weekly Orders Report and Show Report files. Nothing connects to your whatnot account. |
| Other marketplacesWhether it also covers eBay, Poshmark, Mercari and the rest. | Not stated | No. whatnot only. |