Documentation
How to use whatROI.
What each screen does, and the order to do things in.
New here? Start with these
- Step 1Quick startFour steps, about fifteen minutes: import orders, record a lot, answer the costs queue, read a show.5 min
- Step 2Weekly Orders ReportThe main file: every fee on completed orders, plus tips, refunds and label adjustments. Where to get it.5 min
- Step 3Allocation rulesEven, weighted by sale price, named hits with the rest pooled, or one cost per item. Each rule on a $1,000 case.6 min
Start here
What the app does, and your first costed show.
- What whatROI doeswhatROI turns your whatnot reports into profit per show, once you tell it what your stock cost.
- Quick startFour steps, about fifteen minutes: import orders, record a lot, answer the costs queue, read a show.
- A tour of the appEvery screen in the app, and the question each one answers for you.
Importing
The whatnot files, where to find them, and how imports work.
- Import the Weekly Orders ReportThe main file: every fee on completed orders, plus tips, refunds and label adjustments. Where to get it.
- Import a Show ReportA first read when a show ends, and the only file naming failed payments. Figures are estimates until the weekly report.
- Import the LedgerThe only file with boost spend, referral bonuses and payouts. Exports 31 days at a time.
- How imports mergeRe-importing is safe, and costs or notes you typed always stay. The rules, and how to undo an import.
Stock costs
Record what your stock cost. whatnot's reports don't have it.
- LotsA lot is one purchase: a case, a pallet, a collection. Record it once and every sale from it gets a cost.
- Allocation rulesEven, weighted by sale price, named hits with the rest pooled, or one cost per item. Each rule on a $1,000 case.
- The costs queueEvery sale without a cost, on one screen, grouped so one answer covers a category.
- Items and inventoryHits, graded cards, coins and sneakers get their own row with a SKU, cost and location. Bulk stays in a lot.
Shows
Read a show, plan the next one, and know when to stop.
- Read a showNet profit, profit per streamed hour and the line-by-line P&L: what each figure on a show page counts.
- Prep sheet and pull sheetBefore: orders needed, the lowest safe start price, and a running order. After: what to pack.
- Pace and when to stopMid-show, whether tonight is paying. Afterwards, the last half hour that cleared your hourly floor.
- Compare showsTwo shows side by side, and your profit per streamed hour by weekday and time.
Products and buyers
What sells, who buys, and what needs your answer.
- Products and analyticsFour lists, five core numbers, stacking filters, and saved views for the questions you ask every week.
- BuyersEvery buyer username on your reports, with what they bought, what they spent, and whether they paid.
- DecisionsSales with no cost, fees above the schedule, negative margins, refunds and alerts. Each has a one-click answer.
Money and taxes
Your month as a P&L, your expenses, and year-end figures.
- The monthSales, fees, shipping, refunds, cost of goods, giveaways, boosts and expenses in one statement.
- ExpensesSupplies, subscriptions, mileage and rent: what counts, where it lands, and how to set a cost to repeat.
- Check against payoutsReconcile a month against your whatnot statement to find the fee, refund or adjustment behind a gap.
- The tax packA year of figures laid out for a US return, and a bridge from your 1099-K to what you kept.
Your account
Plans, billing, settings, and exporting or deleting your data.
Reference
How fees are worked out, fixes, and a glossary.
- How fees are worked outwhatROI recomputes every sale from whatnot's published schedule, so a charge above the rate card gets flagged.
- TroubleshootingCommon problems, what each looks like on screen, and the fix. Start here before you email us.
- GlossaryLanded cost, allocation, disposition, billback, exposure and the other terms the app uses, defined.
Looking for something else?
- Seller guidesHow whatnot's fees, refunds and shipping work, with real numbers.
- Free toolsFee, break-even, start price and shipping calculators. No sign-up.
- What's newWhat's changed in the app, newest first.
- Sample shopA made-up seller's year, every screen filled in. No account needed.
Still stuck? Email support@whatroi.com. A person reads every one.