Glossary

Landed cost, allocation, disposition, billback, exposure and the other terms the app uses, defined.

Updated September 20, 2026 · 5 min read

Money

Gross sales: What buyers paid for items, before deductions. More than what reached you.
Net profit: What the period left you after fees, shipping, refunds, cost of goods, giveaways, boosts and expenses.
Gross profit: Sales less cost of goods, before fees and overheads. Judges the stock apart from the operation.
Margin: Profit as a share of revenue: how much of each dollar you kept.
ROI: Profit as a share of stock cost: how hard your money worked.
Effective take: Commission, processing and tax on fees as a percentage of gross. The rate actually charged on a night.
Billback: What whatnot charges you on a refund: the buyer's shipping and the processing fee. It's why a refund costs money even when the item comes home.

Lot: One purchase: a case, a pallet, a collection, a box. Holds what you paid and a rule for sharing it out.
Landed cost: Everything a lot cost: price, inbound shipping, tax, fees, and anything else you paid only because of it.
Allocation: Turning a lot's landed cost into a cost per sale, using one of four rules.
Item: A single named piece with its own row: a hit, a graded card, a pair of sneakers. Everything else stays in its lot's pool.
Uncosted: A sale with no stock cost yet. Counted in revenue, kept out of profit, listed in Decisions.
Aging: How long on-hand stock has sat unsold, and how much money is in it.
Disposition: What happened to a refunded item: back in stock, written off, or not returned. It decides whether its cost stays expensed.

Per streamed hour: Net profit divided by hours live. Compares a long show with a short one.
The floor: Your target profit per streamed hour. Drives the prep sheet, the warnings, and when a show is marked as having stopped paying.
Pace: A show cut into fifteen-minute slices, showing where the room peaked and fell away.
Stopped paying: The end of the last thirty-minute stretch that cleared your floor. No later half hour did.
Sell-through: The share of what you put up that sold.
Estimated: A Show Report figure, priced from the published schedule because whatnot hasn't charged it yet.
Pull sheet: Sold items to pull and pack, grouped by location or buyer.

Commission: whatnot's share of the item price, at the rate for your category, region and tier.
Processing: The payment fee: a percentage of everything the buyer paid, shipping and tax included, plus a fixed amount per checkout.
Tier: The commission band your sales volume puts you in. Read from each weekly report.
Fee check: An order charged more than the published schedule allows. Accept it or raise it with whatnot.
Period: A calendar month in your time zone. Closing one freezes its allocated costs.
Exposure: What you're carrying. Shipping exposure is labels you paid for plus later surcharges.

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